Applying Competitive Intelligence Models for Coach Reflection

This post proposes the use of 2 layered business models as a means of coaching self-reflection. This post explains how to approach and fill two of the most basic models to bring about actionable insights.

Applying my Business Intelligence background to coaching has enabled more objective reflection on my performance. I applied a variety of models and frameworks to my personal reflection in hope of eradicating some biases.

The SWOT model in business identifies strengths (internal), weaknesses (internal), opportunities (external) and threats (external). I actually changed the framework to be SWOTT – which gives action items through use of tools.

Strengths and weaknesses are the foundation for thinking in this model. When I fill the model, I often revisit the strengths and weaknesses even when considering opportunities and threats. Here is a sample of my self-reflection:

swot coaching

The creation of the above SWOT analysis was a step in the right direction for me. I engaged honestly and openly in self-reflection to see where my coaching performance is deficit and, contrastingly, where I excel. However, I looked at the filled model and felt it did not create a call to action, it did not address the deeper meaning for each strength, weakness, what makes an opportunity or a threat.

For the purpose of this post, I conducted a 5 Whys analysis to dissect my top weakness; concision of speech. The premise behind 5 Whys is extremely simple. Steps as follows:

  1. Identify problem
  2. Why is that a problem?
  3. Why is the former statement a problem?
  4. Why is the former statement a problem?
  5. Why is the former statement a problem?
  6. Why is the former statement a problem?
  7. What is the root cause based on this deduction process?
  8. Identify a solution based on the root cause

See my sample 5 Whys analysis here:

Screen Shot 2019-09-03 at 21.57.21

This sample layering of SWOT and 5 Whys just scrapes the surface. I could easily conduct a 5 Whys Analysis on my strengths, opportunities or threats. For example, strengths can be strung out to identify the positive characteristics to continue focusing on.

Combining these methods is both a corrective measure of performance, but also a quick quality check for complacency, standards and overall coaching performance. For example, a strength of mine is empowering players – however an opportunity for improvement might be to manage the environment better, maximizing intended outcomes of player empowerment – just an example. 

As I said earlier, the combination of these two frameworks merely scratches the surface of what can be accomplished with competitive intelligence tools and coaching. Watch this space for further use cases. 


Coach Fawn


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